Deep Work: How to Focus in a Distracted World

In a world of constant distractions, deep work is your competitive advantage.

What is Deep Work?

Deep work is professional activity performed in a state of distraction-free concentration that pushes your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.

The 4 Rules of Deep Work

1. Work Deeply

Schedule deep work blocks. Protect this time fiercely. Treat it like important meetings.

2. Embrace Boredom

Train your brain to resist distraction. Don't reach for your phone every idle moment.

3. Quit Social Media

Or at least be intentional. Social media is engineered to fragment your attention.

4. Drain the Shallows

Minimize shallow work (email, meetings, admin). Batch it into specific time blocks.

Creating Your Deep Work Ritual

Where will you work? For how long? What will you do to start? Rituals reduce friction and signal to your brain: it's time to focus.